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Celebrating our branding and digital work
We’re chuffed to say we’ve won one award this year and have been nominated for two more for our branding and digital work with ClearSky. Testament we think to a client that’s committed to connecting...
View ArticleSocially devoted: 5 lessons b2b brands can learn from ao.com
Monday, 6 October saw the second of our Library Sessions at The Great John Street Hotel, Manchester, on the theme of ‘Be More Consumer’. This time we welcomed Yossi Erdman, head of brand and social...
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4 reasons why B2B brands should embrace emotion
We’re now in an era of engaging a new breed of tech-savvy, message-weary consumer, where distinctiveness and involvement is key to persuasion. Business brands can no longer rely on ‘show and tell’,...
View ArticleClearSky To Growth Campaign Lands Prestigious National Marketing Award
We are delighted to announce that we have only gone and won B2B Marketing’s Best Limited Budget Campaign for our client ClearSky Accountancy!! The judges picked our ClearSky To Growth campaign because...
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Driving brand personality through visual engagement
Visual impact is a key part of a connection with any brand and it can be a powerful tool in the modern marketing toolkit. With 300 million monthly active users and 70 million photos posted every day*,...
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Three reasons UX isn’t just a digital consideration
User experience (UX) has been integral to design for hundreds of years, if you think about most successful design solutions the added value at the heart of their design is UX. That is, they have been...
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Ten considerations before going ‘all in’ on marketing automation
Marketing automation, the deployment of software and marketing tactics to have a positive impact on business sales and performance, is all the rage. We’re seeing more and more clients wanting to...
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Three areas to focus your marketing led business growth on
Whilst we’ve not exactly have been in survival mode, the last few years have been challenging. Clock has emerged from the recession with a completely different business than the one that went into it –...
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What story is your marketing telling?
Everyone likes a story. Books, plays and movies are all built on a finite and limited number of story ‘arcs’. Brands are stampeding through their markets and crashing social networks, interrupting...
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The importance of questions in B2B sales
In the last month we’ve had an exceptional number of inbound enquiries that we’ve been busy qualifying. We qualify by understanding and to understand we ask lots of questions, I’m sure we’re not unique...
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Five benefits digital transformation brings to your business
The Chartered Institute of Marketing recently embarked on its own rebrand and all-new content marketing initiative. This month’s theme is digital transformation as it effects all businesses of all...
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B2B marketers: It’s time to wake up to the best way to build value
As a strategic tool for building value, branding is often misunderstood by business owners as being a tactical element of marketing. However, the landscape is changing fast and branding is now a...
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Six ways to make your B2B marketing work in a mobile world
Technology is evolving at such a pace, that customers can be reached anywhere, at any time. Acknowledging that the majority of ‘first experiences’ of a brand now take place on a smart phone or tablet...
View ArticleClock Throws Party To Celebrate New Office Move
It was the end of an era in August for Team Clock as we packed our boxes, laptops, lamps, books and the computer Ann Rimmer started the agency with over 15 years ago, into a truck in Ramsbottom and set...
View ArticleClock Bitesize: Iain Thomson
Each month we’ll open the door to our office and introduce you to a member of our superb team. This month it’s Digital Project Manager Iain Thomson. Here Iain talks about how he achieves results, what...
View Articlesocial media and content 2016: Start thinking mobile
Google provided a huge hint of what was to come last April when they adapted their algorithms and penalised websites that were not deemed to be mobile friendly. Yet, recent Government figures suggest...
View ArticleHow to market your fostering agency
For over 12 years we worked with Fostering Solutions, an independent fostering agency in the UK. Those familiar with Fostering Solutions will know that they started life as a tiny agency in Bolton...
View ArticlePrepare your content or prepare to fail
New year, new content rush? Are you determined to put pen to paper and get your most passionate business, branding and organisational thoughts “out there” for the wider world to see? We’re content...
View ArticleClock takes on Challenge 4 Change
Last Friday team Clock headed to Challenge 4 Change, a charity that provides team and personal development to people and organisations in and around the Manchester area. As you’ll see from our gallery...
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Infographic: Understanding Social Media
If you haven’t got time to read through the various guides and blogs about social media, then fear not. We’ve put together this infographic to highlight why social media is so important for your...
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